Berkley Gulp Jerk Shad 9 Inch Soft Plastic Lure

Berkley Gulp! Jerk Shad 9-Inch Soft Plastic Lure

The ultimate big fish bait—now with unmatched action and scent dispersion.

The Berkley Gulp! Jerk Shad 9-Inch is designed to dominate when targeting large, aggressive predators. With a long, slender baitfish profile and our most refined jerk shad action yet, this lure delivers unmatched flutter and darting motion that mimics a wounded baitfish to perfection.

This larger Gulp! Jerkshad is dynamite on snapper—Australia’s #1 soft bait choice—and is equally deadly on a wide variety of big game fish, including cobia, samson fish, kingfish, tuna, trevally, golden snapper, barra, jewfish, flathead, and even sailfish.

Whether fished on a Nitro Saltwater Pro jighead for shallow water or a Nitro Elevator hook for deep water, the Gulp! Jerkshad offers outstanding versatility and performance. Combined with Gulp!’s legendary scent formula, this bait attracts more strikes and holds fish longer.

Key Features:

• Long, Slender Profile: Produces a highly realistic and enticing darting action.
• Ultimate Snapper Lure: Proven to be one of the most effective soft baits for big snapper.
• Multi-Species Weapon: Effective on reef dwellers, pelagics, and estuary predators alike.
• Gulp! Scent Dispersion: Releases up to 400 times more scent than traditional plastic baits.
• Eco-Friendly Formula: 100% biodegradable and made from natural ingredients.
• Versatile Rigging: Ideal for Nitro Saltwater Pro and Nitro Elevator hook setups.

Length: 9 inches
Target Species: Snapper, Tuna, Kingfish, Trevally, Cobia, Barra, Flathead, Sailfish, and more

Rig it. Cast it. Hold on. Gulp! gets bit when others don’t.